Google Analytics (AdWords) feature snapshot

A high-level look at Stitch's Google Analytics (AdWords) (v15-10-2015) integration, including release status, useful links, and the features supported in Stitch.

STITCH
Release status

Sunset on December 4, 2017

Supported by

Stitch

Stitch plan

Standard

API availability

Not available

Singer GitHub repository

Not applicable

REPLICATION SETTINGS
Anchor Scheduling

Unsupported

Advanced Scheduling

Unsupported

Table-level reset

Unsupported

Configurable Replication Methods

Unsupported

DATA SELECTION
Table selection

Unsupported

Column selection

Unsupported

Select all

Unsupported

TRANSPARENCY
Extraction Logs

Unsupported

Loading Reports

Supported

Google Analytics (AdWords) replication

Google Analytics (AdWords) Replication and Attribution Windows

Every time Stitch runs a replication job for Google Analytics (AdWords), the last 15 days’ worth of data will be replicated.

This is applicable to all tables in the integration.

Stitch replicates data in this way to account for updates made to existing records within the default attribution window of 15 days, thus ensuring you won’t make decisions based on stale (or false) data. As a result, you may see a higher number of replicated rows than what’s being generated in Google Analytics (AdWords).

Setting the Replication Frequency to a higher frequency - like 30 minutes - can result in re-replicating recent data and contribute to greater row usage. Selecting a lower frequency can help keep your row count low.


Google Analytics (AdWords) table reference

After the first successful sync of your Google Analytics (AdWords) data, you’ll see two tables in your destination. These tables follow this naming convention:

adwords[GA profile id]_integration version

For example: adwords123456789_v2. In this case, the profile ID is 123456789 and the version of the AdWords integration is 2.

In the section below, you’ll find a list of the attributes in these tables, a brief description, and links to Google’s more in-depth documentation.

Campaign Names and Primary Keys

Stitch’s Google Analytics (AdWords) integration uses the campaign name (campaign) as part of the Primary Key for both the adwords and campaign tables. Because of this, changing campaign names may lead to data discrepancies.

To account for the name change and resolve any data discrepancies, take the following steps:

  1. Delete the affected AdWords data from your destination. Feel free to delete the data back to the date of the earliest campaign which was renamed.
  2. Re-replicate your AdWords data by following these instructions, setting the start date back to the date of the earliest campaign which was renamed. This will reset the integration’s Replication Keys and re-replicate all data back to the integration’s defined Start Date.

adwords123456789_v2

Replication Method :

Key-based Incremental

Replication Key :

date

Primary Key :

campaign : adwordsCampaignId : adGroup : adDestinationUrl : adContent : date : keyword

Official docs :

Official Docs

The adwords table contains daily info about each of your active campaigns and the ads contained within those campaigns.

Note: Google AdWords data is paginated on a daily basis. This means that a single row in each of the tables pertains to a single day.

campaign
DIMENSION

The campaign name (utm_campaign)

adwordsCampaignId
DIMENSION

The campaign ID.

adGroup
DIMENSION

The campaign’s ad group name.

adDestinationUrl
DIMENSION

The URL to which AdWords referred traffic.

adContent
DIMENSION

The content description (utm_content)

date
DIMENSION

The timestamp for the date the campaign ran.

keyword
DIMENSION

This column contains the keyword description (utm_term)

accountId
DIMENSION

Your Google Analytics account ID.

adClicks
METRIC

The number of clicks for the day.

adCost
METRIC

The total cost for the campaign for the day.

impressions
METRIC

The number of impressions for the day.

profileId
DIMENSION

Your Google Analytics profile ID.

profileName
DIMENSION

Your Google Analytics profile name.


campaigns123456789_v2

Replication Method :

Key-based Incremental

Replication Key :

date

Primary Key :

campaign : adwordsCampaignId : date

Official docs :

Official Docs

The campaigns table contains daily info about your AdWords campaigns.

Note: Google AdWords data is paginated on a daily basis. This means that a single row in each of the tables pertains to a single day.

campaign
DIMENSION

The name of the campaign (utm_campaign).

adwordsCampaignId
DIMENSION

The campaign ID.

date
DIMENSION

The timestamp for the date the campaign ran.

accountId
DIMENSION

Your Google Analytics account ID.

adClicks
METRIC

The number of clicks for the campaign for the day.

adCost
METRIC

The total cost for the campaign for the day.

impressions
METRIC

The number of impressions for the day.

profileId
DIMENSION

Your Google Analytics profile ID.

profileName
DIMENSION

Your Google Analytics profile name.


Google Analytics (AdWords) & (not set) Values

According to Google’s documentation:

(not set) is a placeholder name that Analytics uses when it hasn’t received any information for a dimension.

In general, if (not set) appears in your Google AdWords reports, it means that the property being tracked in the Analytics account is receiving traffic from an AdWords account that isn’t linked to the reporting view. Follow the tips in the AdWords section of this Google article to troubleshoot and resolve the issue.


Questions? Feedback?

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