This integration is deprecated. A newer version of the Google Ads integration, using the Google Ads API is available. For more information, refer to the Google Ads integration documentation.
This integration is powered by Singer's Google Ads (AdWords) tap and certified by Stitch. Check out and contribute to the repo on GitHub.
For support, contact Stitch support.
Google Ads (AdWords) integration summary
Stitch’s Google Ads (AdWords) integration replicates data using the Google AdWords API (v201809). Refer to the Schema section for a list of objects available for replication.
Note: To use the AdWords API, an Ads account must be connected to a My Client Center (MCC) account.
Google Ads (AdWords) feature snapshot
A high-level look at Stitch's Google Ads (AdWords) (v1) integration, including release status, useful links, and the features supported in Stitch.
STITCH | |||
Release status |
Deprecated on April 6, 2022 |
Supported by | |
Stitch plan |
Standard |
API availability |
Available |
Singer GitHub repository | |||
REPLICATION SETTINGS | |||
Anchor Scheduling |
Supported |
Advanced Scheduling |
Supported |
Table-level reset |
Unsupported |
Configurable Replication Methods |
Unsupported |
DATA SELECTION | |||
Table selection |
Supported |
Column selection |
Supported |
Select all |
Unsupported |
||
TRANSPARENCY | |||
Extraction Logs |
Supported |
Loading Reports |
Supported |
Connecting Google Ads (AdWords)
Google Ads (AdWords) setup requirements
To set up Google Ads (AdWords) in Stitch, you need:
-
To pause any ad-blocking software. Ad blockers can interfere with pop-ups, which are used in Google authorization and may prevent authorization from successfully completing.
-
Access to the Google Ads (AdWords) data you want to replicate. Before beginning, verify that the user creating the integration has access to the reports you want to replicate.
-
To connect your Ads account to a My Client Center (MCC) account. This will ensure your account has access to the AdWords API, thereby allowing Stitch to query for and extract data.
An MCC account is an Ads account type that enables you to manage several Ads accounts under a single login. Think of manager accounts as trees: they can branch out to individual accounts or even other manager accounts. Read more about MCC accounts here.
By default, regular advertiser accounts - that is, individual Ads accounts - don’t have access to the AdWords API. To gain access, they must be linked to an MCC account. If you don’t have an MCC account, create one using these instructions and then link it to your Ads account by following these steps.
Step 1: Add Google Ads (AdWords) as a Stitch data source
- Sign into your Stitch account.
-
On the Stitch Dashboard page, click the Add Integration button.
-
Click the Google Ads (AdWords) icon.
-
Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.
For example, the name “Stitch Google Ads AdWords” would create a schema called
stitch_google_ads_adwords
in the destination. Note: Schema names cannot be changed after you save the integration.
Step 2: Define the historical replication start date
The Sync Historical Data setting defines the starting date for your Google Ads (AdWords) integration. This means that data equal to or newer than this date will be replicated to your data warehouse.
Change this setting if you want to replicate data beyond Google Ads (AdWords)’s default setting of 30 days. For a detailed look at historical replication jobs, check out the Syncing Historical SaaS Data guide.
Step 3: Create a replication schedule
In the Replication Frequency section, you’ll create the integration’s replication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.
Google Ads (AdWords) integrations support the following replication scheduling methods:
-
Advanced Scheduling using Cron (Advanced or Premium plans only)
To keep your row usage low, consider setting the integration to replicate less frequently. See the Understanding and Reducing Your Row Usage guide for tips on reducing your usage.
Step 4: Authorize Stitch & Select Google Ads (AdWords) Profiles
- Next, you’ll be prompted to log into your Google account and to approve Stitch’s access to your Google Ads data. Note: We will only ever read your data.
- Click Authorize to continue.
-
After your credentials are validated, you’ll be prompted to select the Google Ads (AdWords) profile(s) you want to connect to Stitch.
If you don’t see the profile(s) you want to connect, verify that you have completed the setup requirements.
-
When selecting profiles, keep the following in mind:
- You can select up to 400 profiles per Google Ads integration. If you need to replicate data from more than 400 profiles, you should create additional Google Ads (AdWords) integrations in your Stitch account.
- Selecting a subprofile will also select the parent, or top-level profile. If you de-select the top-level profile, you will be unable to select any subprofiles.
- If multiple profiles are selected, data for all the selected profiles will map to the same table in your destination. For example: If two profiles are selected and the
accounts
table is tracked, account data for both profiles will be replicated into theaccounts
table. This is applicable to every table selected in the next step.
- When finished selecting profiles, click Continue.
Step 5: Set objects to replicate
Column selection and Google compatibility rules
Because of Google’s compatibility rules, some columns (metrics and segments) can’t be tracked together. As you select columns to track, incompatible fields will automatically be greyed out.
You can create additional Google Ads (AdWords) integrations if you need to track incompatible columns. The resulting table names will still be the same (ex: account_performance_report
) but the data will reside in different schemas in your data warehouse.
Initial and historical replication jobs
After you finish setting up Google Ads (AdWords), its Sync Status may show as Pending on either the Stitch Dashboard or in the Integration Details page.
For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial replication job for the integration. This may take some time to complete.
Initial replication jobs with Anchor Scheduling
If using Anchor Scheduling, an initial replication job may not kick off immediately. This depends on the selected Replication Frequency and Anchor Time. Refer to the Anchor Scheduling documentation for more information.
Free historical data loads
The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.
Google Ads (AdWords) replication
There are two types of tables in Stitch’s Google Ads (AdWords) integration: Core Object and Report.
- Core Object tables contain foundational data that’s useful for analysis. These are the following tables:
These tables are replicated using Full Table Replication.
- Report tables are the various Google Ads (AdWords) reports. The replication process for these tables is a bit unlike that of other tables:
- Extraction: Data is extracted using a Conversion Window. A Conversion Window is a period of time after a customer clicks an ad that a conversion (ex: a purchase) is recorded in Google Ads (AdWords).
Stitch currently uses a Conversion Window of 30 days.
This means that data from the past 30 days will be replicated during every replication job.
- Loading: Data is loaded into your data warehouse using Append-Only Replication.
For Report tables, this means that:
-
Due to the Conversion Window, a high Replication Frequency may not be necessary. Because Stitch will replicate data from the past 30 days during every replication job, recent data will be re-replicated and count towards your row quota.
To reduce your row usage and replicating redundant data, consider setting the integration to replicate less frequently. For example: every 12 or 24 hours.
-
Querying for the latest data in Report tables will require a different strategy than you might usually use. Stitch will add a column named
_sdc_report_datetime
to Report tables to help you identify the most recent records in a table. See the Query for the Latest Data section for more info and a sample query.
Each part of the replication process for Report tables is explained below.
Report tables: Data extraction and conversion windows
Every time Stitch runs a replication job for Google Ads (AdWords), the last 30 days’ worth of data will be replicated for any Report tables currently being tracked.
Stitch replicates data in this way to account for updates made during the Conversion Window.
For historical and full re-replications of Google Ads (AdWords) data, Stitch will query for and extract data newer than or equal to the date defined in the Start Date field in the Integration Settings page.
The Start Date, in conjunction with the Conversion Window, defines the minimum date Stitch should query for when extracting historical data. This is calculated as:
Start Date - Conversion Window = Minimum Extraction Date
Example
During the initial set up, the Start Date field is set to July 3, 2017
, or 2017-07-03 00:00:00
.
To account for the Conversion Window, Stitch would calculate the Minimum Extraction Date value as: 2017-07-03 00:00:00 - 30 days = 2017-06-03 00:00:00
If you were to write a SQL query using this date for the ad_performance_report
table, it might look like this:
SELECT *
FROM google_ads_adwords.ad_performance_report
WHERE day >= '2017-06-03 00:00:00' /* Min. Extraction Date */
ORDER BY day
For ongoing replication jobs, Stitch will query for and extract data using the last saved maximum value in the table’s Replication Key column and the Conversion Window for the table.
Note: This applies to every replication job that takes place after the historical replication job.
Example
The last maximum saved Replication Key value for the ad_performance_report
table is 2017-10-01 00:00:00
.
To account for the Conversion Window of 30 days, we’d subtract this from the last maximum saved Replication Key value:
2017-10-01 00:00:00 - 30 days = 2017-09-01 00:00:00
In this case, Stitch would query for and extract data that is newer than or equal to 2017-09-01 00:00:00
and older than or equal to 2017-10-01 00:00:00
.
If this were a SQL query, it might look like this:
SELECT *
FROM ad_performance_report
WHERE day >= '2017-09-01 00:00:00'
/* max Replication Key value - Conversion Window */
AND day <= '2017-10-01 00:00:00'
/* max Replication Key value from previous job */
ORDER BY day
Report tables: Data loading and Append-Only Replication
When Stitch loads the extracted data for Report tables into your destination, it will do so using Append-Only Replication. This is a type of Incremental Replication where existing rows aren’t updated, but appended to the end of the table.
Additionally, the number of rows loaded into the table during each replication job is dependent on the combination of unique values in the dimension columns you track. See the Column Selection and Statistic Aggregation section for more info and examples.
Example
Let’s say these columns are tracking in the ad_performance_report
table:
campaignId
(dimension) - This is the ID associated with a campaign. In this example, there are two campaigns:929007494
and929599581
device
(dimension) - The device type. There are two values for this example:Computer
andTablet
impressions
(metric) - The total number of impressions.
Every time Stitch replicates and loads data, a row for each unique combination of the dimension columns will be appended to the end of the table:
_sdc_report_datetime | day | _sdc_customer_id | campaignId | device | impressions |
---|---|---|---|---|---|
2017-10-01 17:48:26.791 | 2017-09-10 00:00:00 | 1585293495 | 929007494 | Computer | 61 |
2017-10-01 17:48:26.791 | 2017-09-10 00:00:00 | 1585293495 | 929007494 | Tablet | 15 |
2017-10-01 17:48:26.791 | 2017-09-10 00:00:00 | 1585293495 | 929599581 | Computer | 37 |
2017-10-01 17:48:26.791 | 2017-09-10 00:00:00 | 1585293495 | 929599581 | Tablet | 9 |
Report tables: Query for the latest data
You may need to alter this query
The query below is meant to act as a foundation for writing your own. Depending on your SQL syntax and the dimensions contained in a given table, you may need to alter this query for your own usage.
When querying your Google Ads (AdWords) data, you’ll want to include the Dimensions you’re analyzing in the partition. For example: If you’re analyzing campaigns over time, you’d include columns like campaignId
and date
.
If you want only the most recently replicated data for any Google Ads (AdWords) Report table, you can use the sample query below to account for the Append-Only Replication Stitch uses.
This query uses two columns - which are automatically included for every Report table - to return the latest data:
day
- The day that the record pertains to._sdc_report_datetime
- The starting time of the Stitch job that extracted the record.
SELECT *
FROM (
SELECT *,
RANK() OVER (PARTITION BY day, customerid
ORDER BY _sdc_report_datetime DESC)
FROM ad_performance_report
ORDER BY day ASC
) AS latest
WHERE latest.rank = 1
In this query:
- A subquery first uses a window function to create a ‘window’ of data for each
day
, - The values of the
_sdc_report_datetime
column are ranked within each window partition, and - Then, in the outer query, only the rows with
_sdc_report_datetime
values ranked as1
- which is equal to the maximum timestamp - are returned.
Google Ads (AdWords) table reference
Schemas and versioning
Schemas and naming conventions can change from version to version, so we recommend verifying your integration’s version before continuing.
The schema and info displayed below is for version 1 of this integration.
This is the latest version of the Google Ads (AdWords) integration.
Report tables: Values for money fields
When conducting analyses on Report tables, you might notice that values in money fields - like a cost
field, for example - look higher than usual. This is because Google Ads’ API sends Stitch money data in micro currency units. Micro amounts always refer to your account’s local currency.
For example: The value of $2.25USD will be recorded as 2250000
. To represent this value as 2.25
in a report, divide by one million: 2250000 / 1000000 = 2.25
.
Report tables: Column selection and statistic aggregation
The dimension columns selected for replication in Report tables can impact how performance statistics are aggregated. Additionally, this can also affect the number of rows replicated and loaded into your destination.
For example: if day
, _sdc_customer_id
, campaignId
, device
, and impressions
were selected, the impressions
column would contain the total number of impressions for the device type for that date:
day | _sdc_customer_id | campaignId | device | impressions |
---|---|---|---|---|
2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | 4 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | 3 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | 3 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | 1 |
If the adNetworkType1
column were also selected, a row for every unique combination of device
and adNetworkType1
would be created and impressions
would be aggregated accordingly:
day | _sdc_customer_id | campaignId | device | adNetworkType1 | impressions |
---|---|---|---|---|---|
2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | YOUTUBE_SEARCH | 3 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | YOUTUBE_SEARCH | 1 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | YOUTUBE_SEARCH | 0 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | YOUTUBE_SEARCH | 0 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | SEARCH | 1 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | SEARCH | 2 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | SEARCH | 3 |
2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | SEARCH | 1 |
Table and column names in your destination
Depending on your destination, table and column names may not appear as they are outlined below.
For example: Object names are lowercased in Redshift (CusTomERs
> customers
), while case is maintained in PostgreSQL destinations (CusTomERs
> CusTomERs
). Refer to the Loading Guide for your destination for more info.
account_performance_report
The account_performance_report
table contains all statistics aggregated by default at the account level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join account_performance_report with | on |
---|---|
accounts |
account_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
account_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
account_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
account_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
account_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
account_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
account_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
account_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
account_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
account_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
account_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
account_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
account_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
account_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
account_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
account_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
account_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
account_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
accounts
The accounts
table contains high-level info about the Google AdWords account(s) you’ve connected to Stitch.
Full Table |
|
Primary Key |
customerId |
Useful links |
Join accounts with | on |
---|---|
account_performance_report |
accounts.customerId = account_performance_report._sdc_customer_id |
ad_performance_report |
accounts.customerId = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
accounts.customerId = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
accounts.customerId = age_range_performance_report._sdc_customer_id |
audience_performance_report |
accounts.customerId = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
accounts.customerId = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
accounts.customerId = campaign_performance_report._sdc_customer_id |
click_performance_report |
accounts.customerId = click_performance_report._sdc_customer_id |
criteria_performance_report |
accounts.customerId = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
accounts.customerId = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
accounts.customerId = display_topics_performance_report._sdc_customer_id |
final_url_report |
accounts.customerId = final_url_report._sdc_customer_id |
gender_performance_report |
accounts.customerId = gender_performance_report._sdc_customer_id |
geo_performance_report |
accounts.customerId = geo_performance_report._sdc_customer_id |
keywordless_query_report |
accounts.customerId = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
accounts.customerId = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
accounts.customerId = search_query_performance_report._sdc_customer_id |
video_performance_report |
accounts.customerId = video_performance_report._sdc_customer_id |
canManageClients BOOLEAN |
currencyCode STRING |
customerId INTEGER |
dateTimeZone STRING |
name STRING |
testAccount BOOLEAN |
ad_groups
The ad_groups
table contains detailed info about your ad groups.
Full Table |
|
Primary Key |
id |
Useful links |
adGroupType STRING |
|||||||
baseAdGroupId INTEGER |
|||||||
baseCampaignId INTEGER |
|||||||
biddingStrategyConfiguration OBJECT
|
|||||||
campaignId INTEGER |
|||||||
campaignName STRING |
|||||||
id INTEGER |
|||||||
labels ARRAY
|
|||||||
name STRING |
|||||||
settings ARRAY
|
|||||||
status STRING |
|||||||
urlCustomParameters OBJECT
|
ad_performance_report
The ad_performance_report
table contains all statistics aggregated at the ad level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join ad_performance_report with | on |
---|---|
account_performance_report |
ad_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
ad_performance_report._sdc_customer_id = accounts.customerId |
adgroup_performance_report |
ad_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
ad_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
ad_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
ad_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
ad_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
ad_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
ad_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
ad_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
ad_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
ad_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
ad_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
ad_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
ad_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
ad_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
ad_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
ad_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
adgroup_performance_report
The ad_performance_report
table contains all statistics aggregated at the ad group level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join adgroup_performance_report with | on |
---|---|
account_performance_report |
adgroup_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
adgroup_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
adgroup_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
age_range_performance_report |
adgroup_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
adgroup_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
adgroup_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
adgroup_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
adgroup_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
adgroup_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
adgroup_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
adgroup_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
adgroup_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
adgroup_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
adgroup_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
adgroup_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
adgroup_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
adgroup_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
adgroup_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
ads
The ads
table contains comprehensive info about ads in ad groups in your Google AdWords account.
Full Table |
|
Primary Key |
adGroupId |
Useful links |
adGroupId INTEGER |
|||||||||||
baseAdGroupId INTEGER |
|||||||||||
baseCampaignId INTEGER |
|||||||||||
policySummary OBJECT
|
|||||||||||
status STRING |
|||||||||||
trademarkDisapproved BOOLEAN |
age_range_performance_report
The age_range_performance_report
table contains all Display Network and YouTube Network statistics aggregated by age range.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join age_range_performance_report with | on |
---|---|
account_performance_report |
age_range_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
age_range_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
age_range_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
age_range_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
audience_performance_report |
age_range_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
age_range_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
age_range_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
age_range_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
age_range_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
age_range_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
age_range_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
age_range_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
age_range_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
age_range_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
age_range_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
age_range_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
age_range_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
age_range_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
audience_performance_report
The audience_performance_report
table contains performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join audience_performance_report with | on |
---|---|
account_performance_report |
audience_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
audience_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
audience_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
audience_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
audience_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
call_metrics_call_details_report |
audience_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
audience_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
audience_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
audience_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
audience_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
audience_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
audience_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
audience_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
audience_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
audience_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
audience_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
audience_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
audience_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
call_metrics_call_details_report
The call_metrics_call_details_report
table contains data for call tracking of call-only ads or call extensions.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join call_metrics_call_details_report with | on |
---|---|
account_performance_report |
call_metrics_call_details_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
call_metrics_call_details_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
call_metrics_call_details_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
call_metrics_call_details_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
call_metrics_call_details_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
call_metrics_call_details_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
campaign_performance_report |
call_metrics_call_details_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
call_metrics_call_details_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
call_metrics_call_details_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
call_metrics_call_details_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
call_metrics_call_details_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
call_metrics_call_details_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
call_metrics_call_details_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
call_metrics_call_details_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
call_metrics_call_details_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
call_metrics_call_details_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
call_metrics_call_details_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
call_metrics_call_details_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
campaign_performance_report
The campaign_performance_report
table contains all statistics aggregated by default at the campaign level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join campaign_performance_report with | on |
---|---|
account_performance_report |
campaign_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
campaign_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
campaign_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
campaign_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
campaign_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
campaign_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
campaign_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
click_performance_report |
campaign_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
campaign_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
campaign_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
campaign_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
campaign_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
campaign_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
campaign_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
campaign_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
campaign_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
campaign_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
campaign_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
campaigns
The campaigns
table contains detailed info about your Google AdWords campaigns.
Full Table |
|
Primary Key |
id |
Useful links |
adServingOptimizationStatus STRING |
||||||||
advertisingChannelType STRING |
||||||||
baseCampaignId INTEGER |
||||||||
budgetId INTEGER |
||||||||
campaignTrialType STRING |
||||||||
conversionOptimizerEligibility OBJECT
|
||||||||
endDate DATE-TIME |
||||||||
frequencyCap OBJECT
|
||||||||
id INTEGER |
||||||||
labels ARRAY
|
||||||||
name STRING |
||||||||
networkSetting OBJECT
|
||||||||
servingStatus STRING |
||||||||
settings ARRAY
|
||||||||
startDate DATE-TIME |
||||||||
status STRING |
||||||||
urlCustomParameters OBJECT
|
click_performance_report
The click_performance_report
table contains statistics aggregated at each click level, and includes both valid and invalid clicks.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join click_performance_report with | on |
---|---|
account_performance_report |
click_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
click_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
click_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
click_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
click_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
click_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
click_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
click_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
criteria_performance_report |
click_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
click_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
click_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
click_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
click_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
click_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
click_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
click_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
click_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
click_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
criteria_performance_report
The criteria_performance_report
table contains statistics aggregated at the ad group criteria level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join criteria_performance_report with | on |
---|---|
account_performance_report |
criteria_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
criteria_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
criteria_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
criteria_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
criteria_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
criteria_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
criteria_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
criteria_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
criteria_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
display_keyword_performance_report |
criteria_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
criteria_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
criteria_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
criteria_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
criteria_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
criteria_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
criteria_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
criteria_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
criteria_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
display_keyword_performance_report
The display_keyword_performance_report
table contains all Display Network and YouTube Network statistics aggregated at the keyword level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join display_keyword_performance_report with | on |
---|---|
account_performance_report |
display_keyword_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
display_keyword_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
display_keyword_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
display_keyword_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
display_keyword_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
display_keyword_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
display_keyword_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
display_keyword_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
display_keyword_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
display_keyword_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_topics_performance_report |
display_keyword_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
display_keyword_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
display_keyword_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
display_keyword_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
display_keyword_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
display_keyword_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
display_keyword_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
display_keyword_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
display_topics_performance_report
The display_topics_performance_report
table contains all Display Network and YouTube Network statistics aggregated at the topic level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join display_topics_performance_report with | on |
---|---|
account_performance_report |
display_topics_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
display_topics_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
display_topics_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
display_topics_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
display_topics_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
display_topics_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
display_topics_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
display_topics_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
display_topics_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
display_topics_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
display_topics_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
final_url_report |
display_topics_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
display_topics_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
display_topics_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
display_topics_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
display_topics_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
display_topics_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
display_topics_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
final_url_report
The final_url_report
table contains all statistics aggregated at the final URL level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join final_url_report with | on |
---|---|
account_performance_report |
final_url_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
final_url_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
final_url_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
final_url_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
final_url_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
final_url_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
final_url_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
final_url_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
final_url_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
final_url_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
final_url_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
final_url_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
gender_performance_report |
final_url_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
final_url_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
final_url_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
final_url_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
final_url_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
final_url_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
gender_performance_report
The gender_performance_report
table contains all statistics aggregated by gender.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join gender_performance_report with | on |
---|---|
account_performance_report |
gender_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
gender_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
gender_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
gender_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
gender_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
gender_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
gender_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
gender_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
gender_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
gender_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
gender_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
gender_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
gender_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
geo_performance_report |
gender_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
gender_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
gender_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
gender_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
gender_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
geo_performance_report
The geo_performance_report
table contains all statistics aggregated at the country/territory level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join geo_performance_report with | on |
---|---|
account_performance_report |
geo_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
geo_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
geo_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
geo_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
geo_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
geo_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
geo_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
geo_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
geo_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
geo_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
geo_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
geo_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
geo_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
geo_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
keywordless_query_report |
geo_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
geo_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
geo_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
geo_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
keywordless_query_report
The keywordless_query_report
includes keywordless ads (dynamic search ads) statistics based on search terms.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join keywordless_query_report with | on |
---|---|
account_performance_report |
keywordless_query_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
keywordless_query_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
keywordless_query_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
keywordless_query_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
keywordless_query_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
keywordless_query_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
keywordless_query_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
keywordless_query_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
keywordless_query_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
keywordless_query_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
keywordless_query_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
keywordless_query_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
keywordless_query_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
keywordless_query_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
keywordless_query_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywords_performance_report |
keywordless_query_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
keywordless_query_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
keywordless_query_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
keywords_performance_report
The keywords_performance_report
table contains all statistics aggregated at the keyword level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join keywords_performance_report with | on |
---|---|
account_performance_report |
keywords_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
keywords_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
keywords_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
keywords_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
keywords_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
keywords_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
keywords_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
keywords_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
keywords_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
keywords_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
keywords_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
keywords_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
keywords_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
keywords_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
keywords_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
keywords_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
search_query_performance_report |
keywords_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
video_performance_report |
keywords_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
search_query_performance_report
The search_query_performance_report
table contains all statistics aggregated at the search term level.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join search_query_performance_report with | on |
---|---|
account_performance_report |
search_query_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
search_query_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
search_query_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
search_query_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
search_query_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
search_query_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
search_query_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
search_query_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
search_query_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
search_query_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
search_query_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
search_query_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
search_query_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
search_query_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
search_query_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
search_query_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
search_query_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
video_performance_report |
search_query_performance_report._sdc_customer_id = video_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
video_performance_report
The video_performance_report
table contains statistics for your account’s upgraded AdWords for Video campaigns.
This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.
Key-based Incremental |
|
Append-Only |
|
Primary Key |
__sdc_primary_key |
Replication Key |
day |
Useful links |
Join video_performance_report with | on |
---|---|
account_performance_report |
video_performance_report._sdc_customer_id = account_performance_report._sdc_customer_id |
accounts |
video_performance_report._sdc_customer_id = accounts.customerId |
ad_performance_report |
video_performance_report._sdc_customer_id = ad_performance_report._sdc_customer_id |
adgroup_performance_report |
video_performance_report._sdc_customer_id = adgroup_performance_report._sdc_customer_id |
age_range_performance_report |
video_performance_report._sdc_customer_id = age_range_performance_report._sdc_customer_id |
audience_performance_report |
video_performance_report._sdc_customer_id = audience_performance_report._sdc_customer_id |
call_metrics_call_details_report |
video_performance_report._sdc_customer_id = call_metrics_call_details_report._sdc_customer_id |
campaign_performance_report |
video_performance_report._sdc_customer_id = campaign_performance_report._sdc_customer_id |
click_performance_report |
video_performance_report._sdc_customer_id = click_performance_report._sdc_customer_id |
criteria_performance_report |
video_performance_report._sdc_customer_id = criteria_performance_report._sdc_customer_id |
display_keyword_performance_report |
video_performance_report._sdc_customer_id = display_keyword_performance_report._sdc_customer_id |
display_topics_performance_report |
video_performance_report._sdc_customer_id = display_topics_performance_report._sdc_customer_id |
final_url_report |
video_performance_report._sdc_customer_id = final_url_report._sdc_customer_id |
gender_performance_report |
video_performance_report._sdc_customer_id = gender_performance_report._sdc_customer_id |
geo_performance_report |
video_performance_report._sdc_customer_id = geo_performance_report._sdc_customer_id |
keywordless_query_report |
video_performance_report._sdc_customer_id = keywordless_query_report._sdc_customer_id |
keywords_performance_report |
video_performance_report._sdc_customer_id = keywords_performance_report._sdc_customer_id |
search_query_performance_report |
video_performance_report._sdc_customer_id = search_query_performance_report._sdc_customer_id |
day DATE-TIME |
_sdc_customer_id INTEGER |
__sdc_primary_key STRING |
_sdc_report_datetime DATE-TIME |
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