AdRoll integration summary

Stitch’s AdRoll integration replicates data using the AdRoll CRUD API. Refer to the Schema section for a list of objects available for replication.

AdRoll feature snapshot

A high-level look at Stitch's AdRoll (v20-07-2017) integration, including release status, useful links, and the features supported in Stitch.

STITCH
Release status

Deprecated on July 24, 2020

 Supported by

Stitch
Stitch plan

Standard

 API availability

Not available
Singer GitHub repository

Not applicable
REPLICATION SETTINGS
Anchor Scheduling

Unsupported

 Advanced Scheduling

Unsupported
Table-level reset

Unsupported

 Configurable Replication Methods

Unsupported
DATA SELECTION
Table selection

Unsupported

 Column selection

Unsupported
Select all

Unsupported
TRANSPARENCY
Extraction Logs

Unsupported

 Loading Reports

Supported

Connecting AdRoll

Step 1: Create an AdRoll User for Stitch

While you can use your own credentials to connect AdRoll to Stitch, we recommend creating a separate user for us. This will make it easier for you to manage users and audit events in your AdRoll account.

We require a General User role - which is the default - to be able to replicate your AdRoll data. Note that Stitch does not need billing access. If you need help creating an AdRoll user, you can find instructions here in AdRoll’s support docs.

Step 2: Add AdRoll as a Stitch data source

  1. Sign into your Stitch account.

  2. On the Stitch Dashboard page, click the Add Integration button.

  3. Click the AdRoll icon.

  4. Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.

    For example, the name “Stitch AdRoll” would create a schema called stitch_adroll in the destination. Note: Schema names cannot be changed after you save the integration.

  5. Enter the email address and username for the Stitch AdRoll user.

Step 3: Define the historical replication start date

The Sync Historical Data setting defines the starting date for your AdRoll integration. This means that:

  • For tables using Key-based Incremental Replication, data equal to or newer than this date will be replicated to your destination.
  • For tables using Full Table Replication, all data - including records that are older, equal to, or newer than this date - will be replicated to your destination.

Change this setting if you want to replicate data beyond AdRoll’s default setting of 1 year. For a detailed look at historical replication jobs, check out the Syncing Historical SaaS Data guide.

Step 4: Create a replication schedule

In the Replication Frequency section, you’ll create the integration’s replication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.

AdRoll integrations support the following replication scheduling methods:

To keep your row usage low, consider setting the integration to replicate less frequently. See the Understanding and Reducing Your Row Usage guide for tips on reducing your usage.

Initial and historical replication jobs

After you finish setting up AdRoll, its Sync Status may show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial replication job for the integration. This may take some time to complete.

Free historical data loads

The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.

AdRoll table reference


adroll_ad_groups

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_ad_groups table contains info about the adgroups contained within the campaigns of your {{ integration.display_name }} account.

Table Info & Attributes

adroll_ad_groups & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_ad_groups Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Adgroup ID (eid)

  • Ad info*

  • ad_optimization

  • campaign

  • created_date

  • flight_timezone

  • name

  • Segment info*

  • space_optimization

  • status

  • type

  • updated_date

adroll_ad_reports

Replication Method: Key-based Incremental
Primary Key: eid
Contains Nested Structures?: No

The adroll_ad_reports table contains ad-level reporting data.

Table Info & Attributes

Each row in this table contains totals for the ad, by date.

adroll_ad_reports Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Ad ID (eid)

  • ad

  • ad_size

  • adjusted_click_through_ratio

  • adjusted_cpa

  • adjusted_cpa_usd

  • adjusted_ctc

  • adjusted_total_conversion_rate

  • adjusted_total_conversions

  • adjusted_view_through_ratio

  • adjusted_vtc

  • advertiser

  • click_cpa

  • click_cpa_usd

  • click_through_conversions

  • click_through_ratio

  • clicks

  • cost

  • cost_usd

  • cpa

  • cpa_usd

  • cpc

  • cpc_usd

  • cpm

  • cpm_usd

  • created_date

  • ctr

  • date

  • height

  • impressions

  • paid_impressions

  • prospects

  • status

  • total_conversion_rate

  • total_conversions

  • type

  • view_through_conversions

  • view_through_ratio

  • width

adroll_ads

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_ads table contains about the ads, or creatives, associated with the advertisables in your account.

Table Info & Attributes

adroll_ads & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_ads Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Ad ID (eid)

  • ad_format

  • ad_format_id

  • ad_format_name

  • Ad Group info*

  • advertisable

  • call_to_action

  • created_date

  • destination_url

  • has_edits

  • has_future_campaigns

  • has_pending_edits

  • height

  • inventory_type

  • is_active

  • is_fb_dynamic

  • is_outlined

  • name

  • original_ad

  • outline_color

  • src

  • status

  • type

  • updated_date

  • valid_clicktag

  • width

adroll_advertisables

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: No

The adroll_advertisables table contains about the advertisables (typically the parent object for a brand) in your {{ integration.display_name }} account.

Table Info & Attributes

adroll_advertisables Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Advertisable ID (id)

  • is_active

  • name

  • organization

  • status

  • url

  • product_name

  • click_through_conversion_window

  • view_through_conversion_window

  • created_date

  • updated_date

  • attached_users*

  • blacklisted_sites

  • enable_customer_multi_dur_segs

  • is_coop_approved

  • is_publisher

  • cm_networks

  • iab1_category_id

  • iab1_category_name

  • iab2_category_id

  • iab2_category_iname

  • zvelo_category_id

  • zvelo_category_name

  • approval_state

  • has_privacy_policy

  • ops

  • optimizer

  • saleser

  • liquidads

adroll_campaigns

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: Yes

The adroll_campaigns table contains about the advertising campaigns in your account.

Table Info & Attributes

adroll_campaigns & Nested Structures

This table contains nested structures. If you use a data warehouse that doesn't natively support nested structures, some of the attributes listed below may be in a subtable.

These items are marked with a *

adroll_campaigns Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Campaign ID (eid)

  • adgroups*

  • advertisable

  • budget

  • ui_budget_daily

  • created_date

  • cpc

  • cpm

  • end_date

  • is_active

  • is_facebook

  • is_fbx_newsfeed

  • is_retargeting

  • is_fb_wca

  • is_apple

  • max_cpm

  • name

  • promotion

  • pricing_strategies

  • start_date

  • status

  • updated_date

  • is_coop

  • is_pubgraph

  • spend_limit_until

  • created_date

  • updated_date

adroll_segments

Replication Method: Full Table
Primary Key: eid
Contains Nested Structures?: No

The adroll_segments table contains about segments, or the lists of users that visit your site.

Table Info & Attributes

adroll_segments Attributes

While we try to include everything AdRoll has here, this may not be a full list of attributes. Refer to AdRoll's documentation for a full list and description of each attribute.

  • Segment ID (eid)

  • display_name

  • name

  • type

  • match_method

  • pattern

  • threshold

  • duration

  • conversion_value

  • group

  • mobile

Related Troubleshooting
Questions? Feedback?

Did this article help? If you have questions or feedback, feel free to submit a pull request with your suggestions, open an issue on GitHub, or reach out to us.