Two powerful tools, together

Integrate Taboola and Carto to turn your data into actionable insights.

About Taboola

Taboola is a platform for content recommendation, audience acquisition, and native advertising.


Stitch offers detailed documentation on how to sync all your Taboola data today.

Stitch Taboola Documentation

About Carto

Carto provides tools that let organizations create data visualizations based on location data. Users can produce interactive maps by dragging and dropping widgets in a browser-based interface.

Learn more about Carto

Stitch makes it easy to get data into Carto.

Follow these three steps:

Data flowing out of Taboola

Connect Taboola to Stitch

Quickly connect your Taboola account to Stitch, choose your data, and replicate on a schedule you define.

Data flowing through Stitch logo

Send your data to the leading warehouses

Stitch delivers your data to the analytics warehouse of your choice. Don't have a warehouse yet? No problem. Stitch can provision one for you.

Data flowing into an analytics warehouse

Connect your warehouse to Carto

In most cases, it's simply a matter of providing access credentials. Stitch helps you focus on analysis, not data consolidation.

Data flowing into Carto

Jumpstart your Taboola analytics with reusable blocks

dbt packages can speed up your work

Once you replicate your Taboola data with Stitch, you can use it in many ways. For example, you can use the data modeling and transformation tool dbt to prepare data for reporting, analytics, or machine learning applications.

Dbt has prebuilt packages for many Stitch data sources, including Taboola. Here’s a look at code for modeling Taboola data. This particular block of code gives you quick Taboola parsing for analyzing your campaigns.

View the source on GitHub →
                          
                            with base as (
    select
        id,
        name,
        to_date(start_date, 'yyyy-mm-dd') as start_date,
        nullif(end_date, '9999-12-31') as end_date,
        is_active,
        lower(status) as status,
        spent as spend,
        nullif(tracking_code, 'None') as tracking_code
    from {{var('campaigns_table')}}
),
splits as (
    select
        id,
        name,
        start_date,
        end_date,
        is_active,
        status,
        spend,
        {{ dbt_utils.get_url_parameter('tracking_code', 'utm_source') }} as utm_source,
        {{ dbt_utils.get_url_parameter('tracking_code', 'utm_medium') }} as utm_medium,
        {{ dbt_utils.get_url_parameter('tracking_code', 'utm_campaign') }} as utm_campaign,
        {{ dbt_utils.get_url_parameter('tracking_code', 'utm_content') }} as utm_content,
        {{ dbt_utils.get_url_parameter('tracking_code', 'utm_term') }} as utm_term
    from base
)
select * from splits
                          
                        

Taboola to your data warehouse in minutes

Stitch delivers all your data to the leading data lakes, warehouses, and storage platforms.

Stitch saves us a ton of time. Having a standard process to put the data in the warehouse and then feeding that data to a dashboard gives us more time to dig and uncover the story the data is telling us.

Kristen Allcorn

Data Analyst, NextAfter

Why our customers choose Stitch

Stitch is a simple, powerful ETL service built for developers. Stitch connects to your first-party data sources – from databases like MongoDB and MySQL, to SaaS tools like Salesforce and Zendesk – and replicates that data to your warehouse. With Stitch, developers can provision data for their internal users in minutes, not weeks.

Explore all of Stitch's features
Simple setup
Start replicating data in minutes, and never worry about ETL maintenance.
Own your own data infrastructure
Stitch replicates to your warehouse, meaning you’re always in control.
Mature replication engine
Accurate data from any structure, all the time.
Explore all of Stitch's features

Connect to your ecosystem of data sources

Stitch integrates with leading databases and SaaS products. No API maintenance, ever, while you maintain full control over replication behavior.