Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.
Fortunately, it’s not necessary to code everything in-house. Here's an comparison of three such tools, head to head.
mParticle is a mobile-focused event tracking and data ingestion tool. It lets users track events across multiple applications and send event data to multiple destinations. It's designed to collect and connect customer data from multiple marketing, analytics, and data warehousing tools. It's not primarily an ETL tool, but it does include connectivity to some SaaS data sources and data warehouse destinations. To the extent that it performs ETL operations, mParticle focuses on the E and L, extraction and loading.
About Elastic Logstash
Elastic is the corporate name of the company behind Elasticsearch. Logstash is a command-line tool that runs under Linux or macOS or in a Docker container. It integrates log data into the Elasticsearch search and analytics service. Elasticsearch, Logstash, and Kibana make up the company's ELK Stack.
Stitch Data Loader is a cloud-based platform for ETL — extract, transform, and load. More than 3,000 companies use Stitch to move billions of records every day from SaaS applications and databases into data warehouses and data lakes, where it can be analyzed with BI tools. Stitch is a Talend company and is part of the Talend Data Fabric.
|Focus||Mobile-focused event tracking and data ingestion||Log replication and management||Data ingestion, ELT|
|Database replication||No database sources||None||Full table; incremental via change data capture or SELECT/replication keys|
|SaaS sources||About 150||None||More than 100|
|Ability for customers to add new data sources||Yes, via Events API||Yes||Yes|
|Connects to data warehouses? Data lakes?||Yes / Yes||Yes / Yes||Yes / Yes|
|G2 customer satisfaction||3.5/5||4.0/5||4.8/5|
|Purchase process||Requires a conversation with sales||Available as a free download. Also bundled as part of the Elastic Stack, which is available via subscription||Options for self-service or talking with sales. Also available from the AWS store.|
|Compliance, governance, and security certifications||GDPR, ISO/IEC 27001:2013, SOC 2 Type II||GDPR, SOC 2 Type 2||HIPAA, GDPR, SOC 2|
|Data sharing||No||No||Yes, through Talend Data Fabric|
|Vendor lock-in||Logstash is open source software shipped under the Elastic license||Month to month or annual contracts. Open source integrations|
|Developer tools||Several APIs and client SDKs||Four monitoring APIs, instructions for writing plugins in Java||Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project|
Let's dive into some of the details of each platform.
Logstash provides plugins for several kinds of transformations, including filtering and deserializing data, extracting fields, and enriching data with lookups. Filters are text files, and users can edit existing filters and write their own; Logstash filters are Ruby gems.
Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.
Try Stitch for free for 14 days
- Unlimited data volume during trial
- Set up in minutes
Connectors: Data sources and destinations
Each of these tools supports a variety of data sources and destinations.
mParticle has a different focus than most ETL tools — it's designed to track events from applications, websites, and mobile apps and unify them into customer profiles. An event is a set of actions that represents a step in the funnel, such as user invited or signed up or order completed. Users can define events that make sense for their business use cases, based on key metrics that provide business value. You embed mParticle tracking into mobile apps or connected devices. The platform creates unique mobile identifiers and tracks things like device IDs, location data, and in-app activity. mParticle supports about 170 destinations, most of which are SaaS platforms for marketing, advertising, and analytics. It also supports data warehouses like Amazon Redshift, Google BigQuery, and Snowflake. Customers can use mParticle's developer tools to track new event sources, but no one outside of the mParticle team or its partners can build new cloud app sources.
Logstash supports more than 50 log and event data sources. Destinations include Google BigQuery data warehouse, Google Cloud Storage and Amazon S3 data lakes, Elasticsearch, and more than 50 other file formats and operational monitoring platforms.
Stitch supports more than 100 database and SaaS integrations as data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.
Support, documentation, and training
Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.
mParticle provides support via email. Documentation is comprehensive. Digital training materials are not available.
Logstash vendor Elasticsearch provides support through a customer-only portal. Logstash is also supported through an open source community. Documentation is comprehensive. Digital training materials are not available.
Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.
Pricing is not disclosed.
Logstash is a free download, and is available bundled with other products in the Elastic Stack as a subscription, which starts at $16 per month. More expensive plans are available that feature things like dedicated support, custom plugins, machine learning, and advanced security features.
Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.
Get started now
Which tool is best overall? That's something every organization has to decide based on its unique requirements, but we can help you get started. Sign up now for a free trial of Stitch.