Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.

Fortunately, it’s not necessary to build everything in-house. We put together this ETL tool comparison guide to help you choose the product that’s the best fit for your business.

Overview

Funnel, SQL Server Integration Services (SSIS), and Stitch are all popular platforms. Here's a side-by-side look at how they stack up against each other.

Focus Marketing-centric ETL Microsoft-centric ETL Data ingestion, ELT
Database replication None Full table; incremental via change data capture or based on custom SELECT query Full table; incremental via change data capture or SELECT/replication keys
SaaS sources More than 400 None More than 100
Ability for customers to add new data sources No Yes Yes
Connects to data warehouses? Data lakes? Yes / Yes Yes / Yes Yes / Yes
Transparent pricing Yes Yes Yes
G2 customer satisfaction 4.4/5 Not rated 4.8/5
Support SLAs Available Available Available
Purchase process Requires a conversation with sales. Free trial is available after a demo Options for self-service and talking with sales Options for self-service or talking with sales. Also available from the AWS store.
Compliance, governance, and security certifications GDPR, PCI DSS None HIPAA, GDPR, SOC 2
Data sharing No Yes, with SQL Server Yes, through Talend Data Fabric
Vendor lock-in Annual contracts. No open source SQL Server Integration Services (SSIS) is strongly tied to Microsoft SQL Server Month to month or annual contracts. Open source integrations
Developer tools Funnel API for importing data SQL Server Data Tools (SSDT) Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project

Let's dive into some of the details of each platform.

Transformations

Funnel

Funnel lets users create preload transformations on dimensions (such as traffic source, media type, and campaign) by specifying rules through a graphical interface. Users can also transform data (such as cost, clicks, and impressions) via rules and formulas.

SQL Server Integration Services (SSIS)

SQL Server Integration Services (SSIS) provides about 30 built-in preload transformations, which users specify in a graphical user interface. Transformations fall into several categories: split and join data, row data, rowsets, audit, and business intelligence. Developers can write their own custom transformations in Visual Basic.

Stitch

Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.

Try Stitch for free for 14 days

  • Unlimited data volume during trial
  • Set up in minutes

No credit card required

Connectors: Data sources and destinations

Each of these tools supports a variety of data sources and destinations.

Funnel

Funnel claims to support more than 400 marketing and advertising SaaS data sources, and lists more than 275 of them on its site. Destinations include Google BigQuery data warehouse, Amazon S3 and Microsoft Azure Blob Storage data lakes, Google Cloud Storage, and SFTP.

SQL Server Integration Services (SSIS)

SSIS supports 26 built-in integrations via Connection Managers. Many of the integrations are with other Microsoft tools and platforms, but there are also Connection Managers for files, Hadoop, and SAP Business Warehouse.

Stitch

Stitch supports more than 100 database and SaaS integrations as data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.

Support, documentation, and training

Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.

Funnel

Funnel provides support via Intercom. Documentation consists of articles in an Intercom knowledge base. Digital training materials are not available.

SQL Server Integration Services (SSIS)

Microsoft provides several levels of support for SQL Server, of which SSIS is a component. Documentation is comprehensive. Microsoft provides digital training resources. Many third parties provide both digital training and classroom training services.

Stitch

Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.

Pricing

Funnel

Plans are billed annually, starting with a Standard tier of $499 per month for organizations that spend up to $100,000 a month on advertising, with higher rate plans for organizations that spend more.

SQL Server Integration Services (SSIS)

SSIS is part of SQL Server, which is available in several editions, ranging in price from free (Express and Developer editions) to $14,256 per core (Enterprise). On the Microsoft Azure cloud platform, pricing for SSIS integration runtime nodes starts at $0.84 per hour.

Stitch

Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. After the trial, there's a free plan for smaller organizations and nonproduction workloads. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.

Get started now

Which tool is best overall? That's something every organization has to decide based on its unique requirements, but we can help you get started. Sign up now for a free trial of Stitch.