Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.

Fortunately, it’s not necessary to build everything in-house. We put together this ETL tool comparison guide to help you choose the product that’s the best fit for your business.

Overview

Funnel, Fivetran, and Stitch are all popular platforms. Here's a side-by-side look at how they stack up against each other.

Focus Marketing-centric ETL Data ingestion, ELT Data ingestion, ELT
Database replication None Full table; incremental via change data capture Full table; incremental via change data capture or SELECT/replication keys
SaaS sources More than 400 Almost 90 More than 100
Ability for customers to add new data sources No No Yes
Connects to data warehouses? Data lakes? Yes / Yes Yes / No Yes / Yes
Transparent pricing Yes No Yes
G2 customer satisfaction 4.4/5 4/5 4.8/5
Support SLAs Available Available Available
Purchase process Requires a conversation with sales. Free trial is available after a demo Requires conversation with sales Options for self-service or talking with sales. Also available from the AWS store.
Compliance, governance, and security certifications GDPR, PCI DSS HIPAA, GDPR, SOC 2 HIPAA, GDPR, SOC 2
Data sharing No None Yes, through Talend Data Fabric
Vendor lock-in Annual contracts. No open source Annual contracts. No open source Month to month or annual contracts. Open source integrations
Developer tools Funnel API for importing data REST API for Enterprise accounts Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project

Let's dive into some of the details of each platform.

Transformations

Funnel

Funnel lets users create preload transformations on dimensions (such as traffic source, media type, and campaign) by specifying rules through a graphical interface. Users can also transform data (such as cost, clicks, and impressions) via rules and formulas.

Fivetran

Fivetran is an ELT tool. It does not transform data prior to loading. It recently added beta support for post-load transformations via copy-and-paste SQL.

Stitch

Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.

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Connectors: Data sources and destinations

Each of these tools supports a variety of data sources and destinations.

Funnel

Funnel claims to support more than 400 marketing and advertising SaaS data sources, and lists more than 275 of them on its site. Destinations include Google BigQuery data warehouse, Amazon S3 and Microsoft Azure Blob Storage data lakes, Google Cloud Storage, and SFTP.

Fivetran

Fivetran offers connectors for more than 100 data sources. It supports more than a dozen data warehouse destinations, but no data lakes. Customers can request that Fivetran build a new data source, but no one outside of the Fivetran team can build new data sources or make improvements to existing sources.

Stitch

Stitch supports more than 100 database and SaaS integrations as data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.

Support, documentation, and training

Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.

Funnel

Funnel provides support via Intercom. Documentation consists of articles in an Intercom knowledge base. Digital training materials are not available.

Fivetran

Fivetran provides support through an in-app form. Documentation is comprehensive. Fivetran does not provide training services.

Stitch

Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.

Pricing

Funnel

Plans are billed annually, starting with a Standard tier of $499 per month for organizations that spend up to $100,000 a month on advertising, with higher rate plans for organizations that spend more.

Fivetran

Fivetran provides a 14-day free trial, and does not disclose pricing.

Stitch

Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. After the trial, there's a free plan for smaller organizations and nonproduction workloads. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.

Get started now

Which tool is best overall? That's something every organization has to decide based on its unique requirements, but we can help you get started. Sign up now for a free trial of Stitch.