Funnel vs. Dell Boomi vs. Stitch
ETL software comparison
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Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.
Fortunately, it’s not necessary to code everything in-house. Here's an comparison of two such tools, head to head.
About Funnel
Funnel is a cloud-based ETL platform for marketing and advertising data sources.
About Dell Boomi
Boomi implements cloud-based application integration using a graphical front-end interface. The company was acquired by Dell in 2010.
About Stitch
Stitch Data Loader is a cloud-based platform for ETL — extract, transform, and load. More than 3,000 companies use Stitch to move billions of records every day from SaaS applications and databases into data warehouses and data lakes, where it can be analyzed with BI tools. Stitch is a Talend company and is part of the Talend Data Fabric.
 |  |  | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Focus | Marketing-centric ETL | Application integration, workflow automation | Data ingestion, ELT | |||||||||||
| Database replication | None | Full table | Full table; incremental via change data capture or SELECT/replication keys | |||||||||||
| SaaS sources | More than 400 | 80 | More than 100 | |||||||||||
| Ability for customers to add new data sources | No | Yes | Yes | |||||||||||
| Connects to data warehouses? Data lakes? | Yes / Yes | Yes / Yes | Yes / Yes | |||||||||||
| Transparent pricing | Yes | No | Yes | |||||||||||
G2 customer satisfaction | 4.4/5 | 4.2/5 | 4.8/5 | |||||||||||
| Support SLAs | Available | Available | Available | |||||||||||
| Purchase process | Requires a conversation with sales. Free trial is available after a demo | Requires a conversation with sales | Options for self-service or talking with sales. Also available from the AWS store. | |||||||||||
| Compliance, governance, and security certifications | GDPR, PCI DSS | HIPAA/HITRUST, PCI DSS, ISO 27001 | HIPAA, GDPR, SOC 2 | |||||||||||
| Data sharing | No | No | Yes, through Talend Data Fabric | |||||||||||
| Vendor lock-in | Annual contracts. No open source | Monthly or annual contracts | Month to month or annual contracts. Open source integrations | |||||||||||
| Developer tools | Funnel API for importing data | AtomSphere API for programmatic control of the AtomSphere platform, Connector SDK for writing custom connectors | Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project | |||||||||||
Let's dive into some of the details of each platform.
Transformations
Funnel
Funnel lets users create preload transformations on dimensions (such as traffic source, media type, and campaign) by specifying rules through a graphical interface. Users can also transform data (such as cost, clicks, and impressions) via rules and formulas.
Dell Boomi
Boomi handles process execution through procedures it calls shapes. Boomi supports a set of prebuilt transformations within its various shapes (such as text encoding, encryption/decryption, search/replace, and combining documents), and it lets users create custom preload transformations by coding JavaScript or Groovy scripts to convert data from the source application into a format that can be used by the destination.
Stitch
Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.
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Connectors: Data sources and destinations
Each of these tools supports a variety of data sources and destinations.
Funnel
Funnel claims to support more than 400 marketing and advertising SaaS data sources, and lists more than 275 of them on its site. Destinations include Google BigQuery data warehouse, Amazon S3 and Microsoft Azure Blob Storage data lakes, Google Cloud Storage, and SFTP.
Dell Boomi
Like other application integration platforms, Boomi typically replicates data changes one at a time between multiple systems, as events happen, rather than pushing batches of data to a single central repository. Boomi supports two kinds of connectors, which it calls application and technology connectors. There are 80 application connectors (mostly to SaaS platforms, including data warehouses and data lakes) and 22 technology connectors (to databases and services like SFTP, HTTP, and IMAP). Developers can write their own custom connectors in Java using Boomi's Connector SDK.
Stitch
Stitch supports more than 100 database and SaaS integrationsas data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.
Support, documentation, and training
Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.
Funnel
Funnel provides support via Intercom. Documentation consists of articles in an Intercom knowledge base. Digital training materials are not available.
Dell Boomi
All customers get email support, and customers on premier support plans get live chat and phone support. Dell also offers Boomi consulting, including onsite consulting for support. Documentation on Dell's help site is comprehensive. A community site provides additional peer and company support. Dell offers on-demand and instructor-led digital training.
Stitch
Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.
Pricing
Funnel
Plans are billed annually, starting with a Standard tier of $499 per month for organizations that spend up to $100,000 a month on advertising, with higher rate plans for organizations that spend more.
Dell Boomi
Plans are billed monthly, starting with a rate of $549 per month. A 30-day free trial is available.
Stitch
Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.
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