Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.

Fortunately, it’s not necessary to code everything in-house. Here's an comparison of three such tools, head to head.

About Funnel

Funnel is a cloud-based ETL platform for marketing and advertising data sources.

About AWS Data Pipeline

Amazon Web Services (AWS) has a host of tools for working with data in the cloud. Data Pipeline focuses on data transfer. It's one of two AWS tools for moving data from sources to analytics destinations; the other is AWS Glue, which is more focused on ETL.

Stitch and Talend partner with AWS. While this page details our products that have some overlapping functionality and the differences between them, we're more complementary than we are competitive. AWS offers lots of products beyond what's mentioned on this page, and we have thousands of customers who successfully use our solutions together.

About Stitch

Stitch Data Loader is a cloud-based platform for ETL — extract, transform, and load. More than 3,000 companies use Stitch to move billions of records every day from SaaS applications and databases into data warehouses and data lakes, where it can be analyzed with BI tools. Stitch is a Talend company and is part of the Talend Data Fabric.

Competitors stitch
Focus Marketing-centric ETL Data transfer Data ingestion, ELT
Database replication None Full table; incremental replication via timestamp field Full table; incremental via change data capture or SELECT/replication keys
SaaS sources More than 400 None More than 100
Ability for customers to add new data sources No No Yes
Connects to data warehouses? Data lakes? Yes / Yes Yes / Yes Yes / Yes
Transparent pricing Yes Yes Yes
G2 customer satisfaction 4.4/5 Not rated 4.8/5
Support SLAs Available Yes Available
Purchase process Requires a conversation with sales. Free trial is available after a demo Self-service Options for self-service or talking with sales. Also available from the AWS store.
Compliance, governance, and security certifications GDPR, PCI DSS None HIPAA, GDPR, SOC 2
Data sharing No Yes Yes, through Talend Data Fabric
Vendor lock-in Month to month. No open source Month to month or annual contracts. Open source integrations
Developer tools Funnel API for importing data AWS Data Pipeline API gives programmatic control over most Data Pipeline operations. SDKs are available for several languages. Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project

Let's dive into some of the details of each platform.

Transformations

Funnel

Funnel lets users create preload transformations on dimensions (such as traffic source, media type, and campaign) by specifying rules through a graphical interface. Users can also transform data (such as cost, clicks, and impressions) via rules and formulas.

AWS Data Pipeline

Data Pipeline supports preload transformations using SQL commands. You can create a pipeline graphically through a console, using the AWS command line interface (CLI) with a pipeline definition file in JSON format, or programmatically through API calls.

Stitch

Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.

Try Stitch for free for 14 days

  • Unlimited data volume during trial
  • Set up in minutes

No credit card required

Connectors: Data sources and destinations

Each of these tools supports a variety of data sources and destinations.

Funnel

Funnel claims to support more than 400 marketing and advertising SaaS data sources, and lists more than 275 of them on its site. Destinations include Google BigQuery data warehouse, Amazon S3 and Microsoft Azure Blob Storage data lakes, Google Cloud Storage, and SFTP.

AWS Data Pipeline

Data Pipeline supports four types of what it calls data nodes as sources and destinations: DynamoDB, SQL, and Redshift tables and S3 locations. Data Pipeline doesn't support any SaaS data sources.

Stitch

Stitch supports more than 100 database and SaaS integrations as data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.

Support, documentation, and training

Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.

Funnel

Funnel provides support via Intercom. Documentation consists of articles in an Intercom knowledge base. Digital training materials are not available.

AWS Data Pipeline

AWS provides online support through a ticketing system and a knowledgebase. Support tickets may get phone or chat responses. Documentation is comprehensive. Digital training materials are available.

Stitch

Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.

Pricing

Funnel

Plans are billed annually, starting with a Standard tier of $499 per month for organizations that spend up to $100,000 a month on advertising, with higher rate plans for organizations that spend more.

AWS Data Pipeline

Data Pipeline pricing is based on how often your activities and preconditions are scheduled to run and whether they run on AWS or on-premises.

Stitch

Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.

Get started now

Which tool is best overall? That's something every organization has to decide based on its unique requirements, but we can help you get started. Sign up now for a free trial of Stitch.