Most businesses have data stored in a variety of locations, from in-house databases to SaaS platforms. To get a full picture of their finances and operations, they pull data from all those sources into a data warehouse or data lake and run analytics against it. But they don't want to build and maintain their own data pipelines.
Fortunately, it’s not necessary to code everything in-house. Here's an comparison of three such tools, head to head.
About Adverity Datatap
Adverity is a marketing data analytics platform with products that address data integration, data visualization, and augmented analytics. Datatap, the data integration module, handles ETL processing for many sources specifically of interest to marketing organizations.
Funnel is a cloud-based ETL platform for marketing and advertising data sources.
Stitch Data Loader is a cloud-based platform for ETL — extract, transform, and load. More than 3,000 companies use Stitch to move billions of records every day from SaaS applications and databases into data warehouses and data lakes, where it can be analyzed with BI tools. Stitch is a Talend company and is part of the Talend Data Fabric.
|Focus||Data integration||Marketing-centric ETL||Data ingestion, ELT|
|Database replication||Full table; incremental replication via custom SELECT statements||None||Full table; incremental via change data capture or SELECT/replication keys|
|SaaS sources||Almost 200||More than 400||More than 100|
|Ability for customers to add new data sources||No||No||Yes|
|Connects to data warehouses? Data lakes?||Yes / Yes||Yes / Yes||Yes / Yes|
|G2 customer satisfaction||4.5/5||4.4/5||4.8/5|
|Purchase process||Requires a conversation with sales||Requires a conversation with sales. Free trial is available after a demo||Options for self-service or talking with sales. Also available from the AWS store.|
|Compliance, governance, and security certifications||GDPR||GDPR, PCI DSS||HIPAA, GDPR, SOC 2|
|Data sharing||No||No||Yes, through Talend Data Fabric|
|Vendor lock-in||Annual contracts. No open source||Month to month or annual contracts. Open source integrations|
|Developer tools||Datatap Management API, which can carry out all actions available through the UI||Funnel API for importing data||Import API, Stitch Connect API for integrating Stitch with other platforms, Singer open source project|
Let's dive into some of the details of each platform.
Adverity Datatap provides pre-load transformations through scripts, which can be configured through online forms or by editing code. Custom scripting, using Adverity's scripting language, allows users to write their own transformations.
Funnel lets users create preload transformations on dimensions (such as traffic source, media type, and campaign) by specifying rules through a graphical interface. Users can also transform data (such as cost, clicks, and impressions) via rules and formulas.
Stitch is an ELT product. Within the pipeline, Stitch does only transformations that are required for compatibility with the destination, such as translating data types or denesting data when relevant. Stitch is part of Talend, which also provides tools for transforming data either within the data warehouse or via external processing engines such as Spark and MapReduce. Transformations can be defined in SQL, Python, Java, or via graphical user interface.
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Connectors: Data sources and destinations
Each of these tools supports a variety of data sources and destinations.
Adverity Datatap supports more than 200 database and SaaS data sources. It can write data to cloud data warehouses and cloud data lakes as well as MySQL and PostgreSQL databases and Hadoop.
Funnel claims to support more than 400 marketing and advertising SaaS data sources, and lists more than 275 of them on its site. Destinations include Google BigQuery data warehouse, Amazon S3 and Microsoft Azure Blob Storage data lakes, Google Cloud Storage, and SFTP.
Stitch supports more than 100 database and SaaS integrations as data sources, and eight data warehouse and data lake destinations. Customers can contract with Stitch to build new sources, and anyone can add a new source to Stitch by developing it according to the standards laid out in Singer, an open source toolkit for writing scripts that move data. Singer integrations can be run independently, regardless of whether the user is a Stitch customer. Running Singer integrations on Stitch’s platform allows users to take advantage of Stitch's monitoring, scheduling, credential management, and autoscaling features.
Support, documentation, and training
Data integration tools can be complex, so vendors offer several ways to help their customers. Online documentation is the first resource users often turn to, and support teams can answer questions that aren't covered in the docs. Vendors of the more complicated tools may also offer training services.
Adverity provides support through an online ticketing system. Documentation consists largely of tutorials. The company does not provide training materials or services.
Funnel provides support via Intercom. Documentation consists of articles in an Intercom knowledge base. Digital training materials are not available.
Stitch provides in-app chat support to all customers, and phone support is available for Enterprise customers. Support SLAs are available. Documentation is comprehensive and is open source — anyone can contribute additions and improvements or repurpose the content. Stitch does not provide training services.
Adverity Datatap pricing depends on the number of data sources a company integrates, the number of accounts that connect to those data sources, and how the data will be used.
Plans are billed annually, starting with a Standard tier of $499 per month for organizations that spend up to $100,000 a month on advertising, with higher rate plans for organizations that spend more.
Stitch has pricing that scales to fit a wide range of budgets and company sizes. All new users get an unlimited 14-day trial. Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually. Enterprise plans for larger organizations and mission-critical use cases can include custom features, data volumes, and service levels, and are priced individually.
Get started now
Which tool is best overall? That's something every organization has to decide based on its unique requirements, but we can help you get started. Sign up now for a free trial of Stitch.