Industry

Marketing

Company size

1-20 employees

LeagueSide is on a mission to make youth sports sponsorships easy and scalable, giving every kid the opportunity to play organized sports. The Philadelphia-based startup has succeeded in attracting corporate sponsors and youth league managers and efficiently managing youth sports sponsorship. Its platform supports millions of families across all 50 states.

Like many fast-growth tech startups, LeagueSide was running “mostly on gut feel,” says Zubin Teherani, co-founder and COO. “We were anecdote-driven, not data-driven.” The company was using a proliferation of apps for tasks like project management, communication, and scheduling, resulting in business-critical data being siloed in multiple systems.

The company wanted to use analytics to grow. It was interested in determining things like lead indicators for what made an effective league sponsorship, and in ensuring the responsible management of sponsors’ donations. LeagueSide depends on a broad network of volunteers, so tracking and anticipating volunteer performance — the people who are most responsive and effective at putting the sponsorship dollars to work — is critical. The leadership team also needed dashboards for sales funnel analysis, project management, campaign management, and employee performance.

Unlocking insights hidden in data

To get quantitative answers they could rely on, Teherani and his data team needed to set up a data flow and a central data warehouse.

“When we first discussed the project, the dev team estimated that connecting our data would be a close-the-kitchen, two-month development effort. That was a big investment, but it sounded like one we had to make, so we gave them the go-ahead. They came back 20 minutes after the meeting and said, ‘Uh, we think we’ve done it.’”

What they had done was find Stitch. Using Stitch, the LeagueSide team pulled together data from Close, HubSpot, and a production system running on Heroku called FieldHouse. Within a day, LeagueSide had replicated historical SaaS CRM data and internal production data into a PostgreSQL data warehouse running on AWS, and begun creating dashboards using Metabase.

“Metabase is free, so they can’t improve on their pricing,” Teherani jokes, “and for $350 a month, the Stitch ingestion solution has saved us a ton in terms of opportunity cost for the dev team.”

Having Stitch as part of the data flow means that LeagueSide is prepared for the future. Going forward, the team plans on integrating more data sources, including consolidating support tickets as the organization scales.

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