Online jewelry retailer thrives on raw, uncut data
IceTrends.com is an online store for premium jewelry, and like many online retailers it relies on advertising, along with SaaS applications such as the Shopify ecommerce platform. "We need to reliably replicate Facebook Ads, Bing Ads, and Shopify data into our Google BigQuery data warehouse," says CTO Michael Andrews.
The company evaluated several ETL platforms. "Many tools provide ETL to transform data before ingestion, but we wanted to first load all available data for future analysis. Stitch was easy to set up, pulled in all of our data, and replicated reliability for a reasonable price point," Andrews says. "Using the HTML UI to configure each integration takes about five minutes."
The company has been using Stitch for several months, and has found it to be cost-effective and virtually trouble-free. "I would estimate we saved around two months of engineering work by adopting ETL as a service, and it's cost us pretty much zero maintenance overhead. We appreciate the ease of use and reliability. Stitch's support team is responsive and knowledgeable. We plan to continue using Stitch for our existing datasets and hope to use it for any new datasets that we ingest."
We saved around two months of engineering work by adopting ETL as a service, and it's cost us pretty much zero maintenance overhead.