Instapage

Instapage is an end-to-end solution that empowers users to build, integrate, and A/B test landing pages for all of their campaigns. Instapage enables users to offer their landing page visitors a personalized, fully on-brand experience that will increase conversions across the entire customer journey.

Instapage's customer base was growing quickly, but with data siloed across 15 sources, collaboration was suffering. The gap between data and insights was expanding and Instapage was missing out on opportunities to answer complex questions.

Business Intelligence Manager Abhishek Singh recalled, “Everyone just worked on their own computers with their own data. There was limited exposure between departments.”

Instapage needed to combine their data from operations, social media, advertising, customer behavior, and marketing to influence their product roadmap and make strategic decisions.

Instapage sought to solve this problem quickly and without dedicating a lot of financial and developer resources. Recognizing the need for collaboration, Abhishek made it his mission to consolidate their data and make it easily accessible across the organization. With an emphasis on convenience, trust, and cost effectiveness, he found Stitch to be the best solution.

Instapage used Stitch to take control of their data and transform the company’s focus and operations. They started by defining and analyzing the performance of their core business metrics like customer acquisition cost, lifetime value, and churn across various customer segments and marketing channels. With this foundation in place they were able to further expand analysis, eventually uncovering opportunities that led to:

• 10% increase in customer activity
• 13% increase in conversion
• Tens of thousands of dollars in avoided churn

Their new focus on strategy driven by data also allowed Instapage to be more proactive in supporting their existing customers and prospects. By combining data from support tickets, chat, visitor tracking, and engagement, they were able to forecast support demand down to the hour and revamp their scheduling and hiring practices.