In November, we announced that Stitch had been acquired by Talend. I'm grateful for the positive messages and support we received from our customers, our partners, and our team in the wake of that announcement. In addition to good vibes, we also got a lot of questions. The most common, including a comment on that original blog post, is how we see the Stitch and Talend products working together in the future. The combination is a big win for our customers; understanding how requires explaining the vision that led to the acquisition itself.
Our strategy at Stitch has always been to land and expand. We want to deliver value to our users as quickly as possible and then grow that value over time. This is the right thing to do for our customers, and it's also in our financial interest. Delivering value upfront improves our conversion rates, and the best way to grow our revenue over time is by growing the value that our customers derive from our product.
This land and expand strategy is why the call to action at the top of every page on the Stitch website is not to talk to sales, or to get a demo, but to try the product, for free, right now. It's also why we have a free-forever tier, an unlimited two-week free trial, and paid plans that start at $100 per month.
We launched Stitch because we saw a need for a new kind of data pipeline. As the world was changing from on-premises to cloud data warehouses, the requirements for getting data into data warehouses were changing as well. Traditional ETL (extract, transform, load) was the only realistic option in an on-premises environment. The move to the cloud enabled many changes, foremost among them the ability to rapidly scale your data warehouse up and down, and do the transformation post load — in other words, ELT.
We focused on extraction and loading (also known as ingestion), which enabled us to deliver dramatically faster times to value than had been possible before. However, focusing on one part of the problem doesn't mean that the rest of the problem went away. Once you extract and load your data, it still needs to be transformed, and the data journey doesn't end with transformation. Businesses need to do many other things to fully realize the value of data.
We land with ingestion, and our long-term vision has been to expand with additional products and services to help realize that value. For a lot of reasons, the Talend acquisition was a win for the Stitch team, customers, and product, and the most important is that it accelerates the realization of that vision.
Talend already helps users along that data journey by providing data transformation, data sharing, data governance, and more. That's why we changed up the acronym a bit. When we say ELT, we now mean extract, load, Talend.*
ELT now means extract, load, Talend
It has been gratifying to see the combined Stitch and Talend vision resonate with early joint customers and prospects. While Stitch remains an independent business unit, our team is working closely with the rest of Talend to refine the joint user experience.
Our vision remains the same. We'll continue make it faster and easier for you to ingest your data, and with Talend's help we'll deliver more value by adding transformation, governance, and sharing to our ingestion. I'm excited about what this will mean for our customers, our business, and our team. If you'd like to take the first step on that data journey with us, try Stitch for free today.
* — first coined by Shaun McAvinney, director of sales at Stitch