Instapage is an end-to-end solution that empowers marketers to build, integrate, and A/B test landing pages for all of their campaigns. Instapage enables businesses to offer landing page visitors a personalized, on-brand experience that increases conversions across the entire customer journey.
The need for Stitch
Instapage’s customer base was growing quickly, but its data was siloed across 15 sources. The gap between data and insights was expanding and Instapage was missing out on opportunities to answer complex questions.
Business Intelligence Manager Abhishek Singh recalled, “Everyone just worked on their own computers with their own data. There was limited exposure between departments.”
Instapage needed to combine the data from operations, social media, advertising, customer behavior, and marketing to influence their product roadmap and make strategic decisions – and they needed to solve their problem quickly and without dedicating a lot of financial and developer resources.
Recognizing the need for collaboration, Abhishek went looking for a way to consolidate Instapage's data and make it easily accessible across the organization. His emphasis was on convenience, trust, and cost-effectiveness, and he found Stitch to be the best solution.
“Stitch is responsive, flexible, and fast. It was a no-brainer for us to go with it.” — Abhishek Singh, business intelligence anager
Instapage used Stitch to take control of their data and transform the company’s focus and operations. They started by defining and analyzing the performance of core business metrics such as customer acquisition cost, lifetime value, and churn across various customer segments and marketing channels. With this foundation in place they were able to further expand analysis, eventually uncovering opportunities that led to:
10% increase in customer activity
13% increase in conversion
Tens of thousands of dollars in avoided churn
Their new focus on data-driven strategy also allowed Instapage to be more proactive in supporting existing customers and prospects. By combining data from support tickets, chat, visitor tracking, and engagement, they were able to forecast support demand down to the hour and revamp their scheduling and hiring practices.
“Stitch enabled us to foster an enterprise-wide data-driven culture.” — Abhishek Singh